
for the mid-career dj in the electronic dance music + nightlife scene - with coaching, mentoring and strategy built in.
i call it tiered management → for djs who are ready to step things up - without the full 20% setup
starts with hey.
starts with hey.
not a 20 percent, on-the-roster model. you get a focused partner who blends coaching + mentorship + management so you grow without burning out.
⚡ clarity first – we get clear on sound, goals, and direction
⚡ coaching built in – mindset, confidence, accountability
⚡ real strategy – releases, bookings, brand, content, partners
⚡ affordable – retainer first, then a fair percentage once earnings hit agreed thresholds
⚡ capacity – i work with a maximum of 5 artists so you get presence
i’ve worked in this industry for almost 20 years – and what i know for sure is: you don’t just need a manager.
you need someone who sees you.
someone who helps you believe in what you’re building, even when you forget.
you still drive the vision – together we bring it to life.
you get coaching, mentoring, and structure
this is for mid-career artists - not just starting out, not yet headliners - and that’s exactly where i come in.
if you’re serious about building your career, let’s map it out together.

starts with hey.

we don’t jump straight into management.
we build the foundation first.
⚡ step 1: mentor coaching (4–8 weeks).
this is where we build clarity, confidence, and trust. once you’re grounded, management makes sense.
⚡ step 2: management.
we keep coaching in the mix while i lead strategy and coordination across your career.

⚡ strategy mapped – release plan, bookings pipeline, brand + socials direction
⚡ agent + promoter liaison – aligned messaging, long-term relationships
⚡ brand + content guidance – consistent story, practical content direction
⚡ career guidance – weekly priorities, notes, and clear next actions
⚡ network grown – the right rooms, the right people, at the right time
⚡ confidence built in – back yourself fully as an artist
⚡ empowerment + clarity – know your direction and own your choices
⚡ support + accountability – you’re never doing this alone
⚡ presence - i’m in your corner, committed to your growth
i work with djs who are already putting in the hours but want more clarity, balance, and momentum.
⚡ emerging – ready to step up and gain traction
⚡ mid-tier – want stability, sustainable income, and the freedom to keep creating without pressure to “be the next headliner”
⚡ established – may feel stuck, need direction, or just want someone in their corner
⚡i also work with artists balancing the day job and the dream - those who want the dream to start paying back.
whether your goal is headlining festivals or simply building a steady, fulfilling career, this model meets you where you are.
i want to work with artists who are real, messy, make mistakes → and are ready to take small steps that lead to big steps.
starts with hey.

if you’re ready to take yourself seriously as an artist, here’s how it works:
⚡book your free consult → where you’re at and what you’re aiming for
⚡start with mentor coaching → 4-8 week sprint to align strategy + direction
⚡move into management → if it’s the right fit, we agree the plan + build momentum
hey. let's talk
I came up with tiered management because I saw the gap no one was filling. our industry talks about breaking through or headlining - but what about the artists in the middle, the ones ready to level up without losing themselves?
for me, this is personal. I’ve started from the bottom, worked alongside countless emerging artists, and I’ve seen how much clarity and support can change the game. this is my way of giving back - bringing my experience, my contacts, and my know-how to help you move forward.
if you want the full story - the highs, the lows, the lessons - you’ll find it in my about me. but here’s what matters: I built this because it’s needed, and because I love working with artists who are ready to rise.
please reach me at con@startswithhey.com if you cannot find an answer to your question.
management is for djs in the electronic dance music + nightlife scene who are ready to take their career seriously. it’s not about chasing gigs. it’s about building a long-term path. if you’ve outgrown doing everything yourself and want structured support, accountability and strategy, this could be for you
because management isn’t about handing everything over. it only works when there’s clarity on who you are, what you want, and how you work.
coaching + mentoring builds that foundation - once we’ve got alignment and trust, we can create a management plan that actually fits you.
hey. management is built around trust, structure, and momentum. together we build focus, direction, and confidence - we develop a working rhythm that keeps you accountable and supported.
it’s about building rapport and relationship, putting clear plans in place, and helping you grow both as an artist and a person.
the goal is to create sustainable progress without pressure or burnout.
i’ve spent over 20 years in the electronic dance music industry and i understand both sides - the creative grind and the business game.
i’m a certified life coach and artist + events manager who’s worked with international djs, built events from the ground up, and helped artists shape their path step by step.
i combine mindset, structure, and real industry experience to help djs grow with confidenc
we start on a monthly retainer. once earnings reach agreed thresholds, we introduce a percentage on gigs.
it’s transparent, fair, and built to grow with you - not against you.
weekly or bi-weekly check-ins and planning sessions, clear priorities each week, and ongoing communication with agents, promoters, and your wider team.
you’ll always know what’s moving, what’s next, and where we’re heading - together.
a small, focused roster - a maximum of five djs. this keeps the work personal, intentional, and ensures every artist gets real time, presence, and momentum.
more answers are waiting on the FAQ page - go have a read, then let’s chat.
or maybe… “you had me at hey.” 😉
jump on a call. worst case, we chat. best case, you start changing your life.
hey. you’re welcome.
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